UI Motion Design
X-Ray
X-Ray
We collaborated with Prime Video to expand their proprietary X-Ray features. X-Ray extends the story beyond the bounds of the TV screen and show duration.
Storytelling
We explored how viewers might go down rabbit holes, shop their favorite shows, discover music, and get to know the characters.
End to end journey
We surface suggestions at the right moments, like before or after playback.
Mobile App
Motion studies
By combining big transitions with detailed microanimations, we make the 1-foot experience feel just as rich and immersive as the 10-foot experience.
Process
Workshops
