Immersive design
Nova is a vehicle assistant that uses ambient intelligence to help people on the go by providing a calm, elevated experience through natural interactions, proactivity, and adaptation to personal needs.
Client
42dot
DEVICE
Automotive
Year
2023-2024
Tools
AfterEffects, Figma, WellSaid
Introducing nova
Your always-on in-car companion. An agent that understands the people and spaces around it.
Nova communicates through visuals, sound, lights, and haptics, personalizing to your preferences over time, and keeping your information secure.
System
Form Rules
1
2
The underlying grid of dots are added and subtracted. Motion is implied via scaling and not axis movement on the dots.
Axis movement on the dots is reserved for highly active state actions (Thinking, Acting).
Motion system
The final guidelines consist of three core motion tenets influenced by the product attributes, four rules that define the AI agent's behavior, and reusable tokens for easing curves and durations. As the product scales, clients can easily achieve new goals by following these established patterns.
Process
Testing concepts
Two concepts were taken into user testing and ultimately merged to form Nova.
Combining the strengths of each and cutting what didn't resonate produced a more cohesive direction.
Final mark
Nova's signature mark draws on Aurora's warmth and Cipher's precision, balancing approachability with security.
Workshops
